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Published for executives, researchers and scholars alike, the journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world. Ly published articles from journal of business l depth and timing of price promotions in a vertically differentiated product effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking er inferences of corporate social responsibility (csr) claims on packaged most cited articles published since 2012, extracted from er engagement in a virtual brand community: an exploratory beyond multiple regression analysis to algorithms: calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting social media marketing activities enhance customer equity?
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