Research paper on online shopping

They frequently utilize the internet as a tool for 'window shopping' and product comparison” (kim & ammeter, 2008). Because of the easy accessibility and simple click of a button to purchase goods, shopping addictions could be a serious danger of online shopping.

Research paper on online shopping behavior

The convenience of online shopping could pose a potential threat to those with addictive personalities. Roughly one-in-five (21%) say they would buy from stores without checking prices online, while 14% would typically buy online without checking prices at physical locations gh cost is often key, today’s consumers come to their purchasing decisions with a broad range of expectations on a number of different fronts.

Also rising in popularity, are online websites, which allow consumers to sell and purchase to each other. 17, 2016gig work, online selling and home sharingpublicationsmay 19, 2016shared, collaborative and on demand: the new digital economypublicationsdec 19, 2016why join the gig economy?

Stores that are marketing their products in both areas can take advantage of the high demand for online shopping availability. Shoppers add their items that they would like to buy and, instead of proceeding to check out, abandoning his or her virtual shopping cart to rethink the possible purchase.

If the consumer chooses to add the item to his or her virtual shopping cart, they are usually given the option to continue shopping or proceed to checkout. Source is a newspaper article that which talks about the online transactions involved in online shopping.

For many, the answer is ‘for fun’publicationsdec 19, 2016americans and the new digital economy: 8 key findingspublicationsdec 19, 2016how americans define the sharing internet activitiesemerging technology impactsonline transactionseconomics and personal financespopular on pew researchfact tank05/11/2016are you in the us middle class? This makes it imperative that retailers study the behaviors of consumers and make changes in order to remain profitable and successful.

This payment option allows for safe transactions between two private ) potential problems:it is important for consumers to use caution when visiting online shopping websites regularly. And nearly half of americans (45%) have used cellphones while inside a physical store to look up online reviews of products they were interested in, or to try and find better prices survey also illustrates the extent to which americans are turning toward the collective wisdom of online reviews and ratings when making purchasing decisions.

Roughly half of those who read online reviews (51%) say that they generally paint an accurate picture of the products or businesses in question, but a similar share (48%) say it’s often hard to tell if online reviews are truthful and y, this survey documents a pronounced shift in how americans engage with one of the oldest elements of the modern economy: physical currency. In other words, today nearly as many americans have made purchases directly through social media platforms as had engaged in any type of online purchasing behavior 16 years even as a sizeable majority of americans have joined the world of e-commerce, many still appreciate the benefits of brick-and-mortar stores.

Although online shopping can be very convenient and beneficial there are also some potential problems that can arise. Website layout, easy user ability, and a product in demand have, in the past, been enough to keep an online store profitable.

Because consumers are beginning to grow tired of the mainstream online shopping stores, online shopping websites are looking to attract more customers by making some changes. The ability to shop for products online gives consumers the option to purchase goods off of the internet with the convenience of not even leaving his or her home.

Customers with a virtual wallet for online global shopping, empowering a new segment of consumers to buy products and services on the web ' without the use of a credit card” (dbs and paypal, 2010). The technology of online shopping websites will continue to grow and, as a result, will expand the online shopping market and benefiting thousands of consumers over the world.

Roughly eight-in-ten americans (82%) say they consult online ratings and reviews when buying something for the first time. One of the down sides to shopping online is that it is that you cannot try on the clothing before you purchase the merchandise.

If virtual avatars in online clothing stores are accurate enough to simulate the users individual body, the need for physical stores may decrease. While physical shopping carts are used in actual stores with the intent of purchasing the product in the cart immediately, “retailers cannot assume that their website patrons use their carts to purchase a product immediately” (close & kukar-kinney, 2010).

This behavior of abandoning a shopping cart is not seen very often in physical stores. For some consumers their method of purchase is not because of a preference but because of generation order to shop online, the consumer must be relatively familiar with computers and how to navigate the internet.

Having interactive technology like this will increase the amount of shoppers that use online stores over traditional physical stores. Fully 65% of americans indicate that when they need to make purchases they typically compare the price they can get in stores with the price they can get online and choose whichever option is cheapest.