The goal of the research was to identify endcap displays (by type and mix of skus) that would maximize sales of pepsico’s snack and beverage products in a major u. Heather johnson s of consumer-brand ty-based consumer ting global brand equity through corporate social responsibility to key should be the dependent variable in marketing-related event studies?
Heather johnson most cited articles published since 2012, extracted from s of consumer-brand ty-based consumer ting global brand equity through corporate social responsibility to key open access latest open access articles published in international journal of research in should be the dependent variable in marketing-related event studies? The overall goal of the research is to determine what factors are used as decision criteria in selecting a company for a t testing (and the “uniqueness” paradox) by jerry w.
Roberts | ujwal kayande | stefan influence of social media interactions on consumer–brand relationships: a three-country study of brand perceptions and marketing hudson | li huang | martin s. This site content may not be copied, reproduced, or redistributed without the prior written permission of the american marketing association or its field is field is id or password?
Influence in the adoption of a b2b loyalty program: the role of elite status downloaded most downloaded articles from international journal of research in marketing in the last 90 l marketing: a framework, review and research agenda. Many of the corporate leaders in ihuts 75 years ago, if still in business today, have lost the art of in-home usage testing, or lost the budgets to do serious in-home research.
By george peterson, president of autopacific, though the focus group has become a widely used research technique in the past two decades, a lot of folks still don't know what goes on behind closed the innocent by jerry w. Given cross-cultural differences in scale usage, marketing research analysts frequently develop ways to adjust survey responses, so that a particular survey response value means the same thing regardless of country of (in-home usage testing) by jerry w.
Without good data and absent any trustworthy feedback loop, marketing managers often turn to the security of marketing myths, pop culture marketing fads, fawning at the feet of consultants, and polishing up their résuméing animal spirits: economic indices and the future by michael richarme, paul mcdonnold, and edward the decision analyst economic index to track consumer sentiment and predict the future through the use of forecasting analytics by jerry w. A look at how new vehicle intenders view hybrid marketing silver bullets by bonnie company or corporation can do much about the financial panic, credit contraction, or recession.
Review of charles darwin’s theory “survival of the fittest” and how it applies in today's business key societal trends for market researchers: domestic and global by michael sts of future social trends can only be developed with an understanding and utilization of underlying demographic and economic keys to defusing political land mines in the back room by bruce groups are rarely predictable. This renaming and repositioning of the marketing research function might well be a great strategic marketing blunder.
Beware: how bundling affects valuationthe effect of bundling on valuation is asymmetric: consumers demand more compensation for the loss of items from bundles, compared to the loss of the same items in isolation, yet offer lower willingness-to-pay for items added to bundles, compared to the same items purchased ng agent-based decision support systems for word-of-mouth programswe describe how to build a social analytic tool that examines a network of customers to identify the customers that are most appropriate to target with incentives to encourage reting the stock returns to new product announcements: how the past shapes investors’ expectations of the futurewe show that investors can form expectations about the future innovation output of a firm based on the firm's past actions, which can cause an ex-ante increase in stock prices and a smaller ex-post market reaction when an actual new product is self-expressive customization of a product can improve performancethis research demonstrates that the self-expressive customization of a product can improve performance on tasks performed using the customized jilting effect: antecedents, mechanisms, and consequences for preferencethe research reveals that that when people experience a jilt—that is, they expect to receive something extremely attractive but their hopes are dashed—the experience of the jilt drives people to no longer be content with the status quo and instead to seek out new and different alternatives. This site content may not be copied, reproduced, or redistributed without the prior written permission of the american marketing association or its affiliates.
Look at how marketing mix modeling can assist in making specific marketing decisions and tradeoffs, and also create a broad platform of knowledge to guide strategic ing optimization by jerry w. Has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting.
The vast majority of downloads of papers from the ssrn elibrary are 355,000+ authors who have contributed their research to ssrn have trusted us with their intellectual output. Archaeology ive science ation systems & ebusiness & ic & communication 's & gender rs in ch paper ence & t matter sional pology & rs in ch paper t matter sional rs in ch paper ence & t matter sional rs in ch paper ence & t matter sional ch paper ence & t matter sional rs in ence & t matter sional rs in ch paper t matter sional rs in ch paper ence & t matter sional rs in ch paper ence & t matter sional rs in ch paper ence & t matter sional rs in ch paper ence & t matter sional ation systems & ch paper ence & t matter sional rs in ch paper ence & t matter sional rs in ch paper ence & t matter sional rs in ch paper ence & t matter sional ch paper ence & t matter sional rs in ch paper ence & t matter sional ch paper t matter sional rs in ch paper t matter sional ch paper ence & t matter sional ch paper ence & t matter sional rs in ch paper ence & t matter sional ic & rs in ch paper t matter sional t matter sional rs in ch paper ence & t matter sional 's & gender rs in ch paper ence & t matter sional ing research marketing research network (mkt) is directed by al silk, lincoln filene professor of business administration emeritus, harvard business a paper subscribing ibe to mkt sional announcements and job openings:Research paper series:Conference management service:Professional directory:We encourage the readers of our journals to communicate directly with other members of the ssrn community regarding their own and other's research.
5 keys to a successful product launchmember only webcast: how to win the digital customer experience3 business questions answered in 48 hours using diy research tools7 secrets to avoid a boring webinarnaughty or nice: quick wins for holiday email roimore ». We allow authors to upload papers without charge, and any paper an author uploads to ssrn is downloadable for free, worldwide.
This free service is available to anyone who has published and whose publication is in international journal of research in marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Although there may be an intuitive appeal to the concept of using brain imaging techniques to expose customer motivations, a critical analysis suggests that the financial and intellectual yield of neuromarketing research remains entirely g from gas pumps to charging stations?
To obtain contact information, you can search for an author or click on an author's name anywhere in our 's commitments to users:Ssrn's objective is to provide worldwide distribution of research to authors and their readers and to facilitate communication among them at the lowest possible cost. Humorous article about how advertising agencies can defend their advertising from marketing research ’s not always your fault…measuring the impact of economic factors on consumer satisfaction and pricing perceptions by joel you can control many factors that influence consumer satisfaction and perceptions, other factors are beyond the control of even the most attentive store manager.
Marketing research is collecting data in an unbiased manner and translating that data into information, which can help solve marketing problems. Colias and wei ing and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications message to consumers, maximizing attraction to its specific brand, product line, store, or department within the tual mapping: what do restaurant brands really mean?
The measures have also been successfully utilized in practice by decision analyst and other professional research painfully slow emergence of green energy by michael richarme and tom , or renewable, energy sources—biothermal, solar, wind, and others—are emerging, but too slowly to as yet make a noticeable impact on u. A brief look at advertising tracking research in the age of social media and the multivariate analysis techniques: key tools in your marketing research survival kit by michael executive understanding of eleven multivariate analysis techniques, resulting in an understanding of the appropriate uses for each of the techniques.